Nora LaBrocca

Downtown Market Co. was created from a passion for family and good food. It seems we are constantly prioritizing the events in our lives, and how we feed ourselves.

I grew up in Southern California's San Fernando Valley running barefoot and climbing olive trees. As a family we raised beef, poultry, and game birds for private clients and upscale restaurants in the greater Los Angeles area.  It was a crazy, amazing life where every day was a new adventure! I don’t think I’ll ever figure out how my Mom pulled it off, but everyday seemed effortless and exciting. Whether teaching pheasants to fly or navigating a kitchen brimming with French chefs in our small farm house, we lived life to the fullest.

 Food is a celebration and a time to reconnect as a family. We ate whole foods then, and I still do now. Life is full of trade offs and what you eat is no exception. Flavor is king in my world, I would gladly give up inconsequential foods in favor of fresh cream in my pasta, and a big red wine with my husband at dinner any day.

Nevertheless, when food is the vehicle for a central theme, life seems to happen as it should. I have a hope and desire to get people reacquainted with their kitchens, their families,  and their food supply.