
Nora LaBrocca
Downtown Market Co.
was created from a passion for family and good food. It seems we are constantly prioritizing the events in our
lives, and how we feed ourselves.
I grew up in Southern
California's San Fernando Valley running barefoot and climbing olive trees. As a family we raised beef, poultry,
and
game birds for private clients and upscale restaurants
in the greater Los Angeles area. It was a crazy, amazing life where every
day was
a new adventure! I don’t think I’ll ever figure out how my Mom pulled
it off, but everyday seemed effortless and exciting. Whether teaching pheasants to fly or navigating a kitchen
brimming
with French chefs in our small farm house, we lived life to the
fullest.
Food is a celebration and a time to reconnect as a family. We ate whole foods
then, and I
still do now. Life is full of trade offs and what you eat is no exception.
Flavor is king in my world, I would gladly give up inconsequential foods
in favor of fresh cream in my pasta, and a big red wine with my husband at dinner any day.
Nevertheless, when food is the vehicle for a central
theme, life seems to happen as it should. I have a hope and desire to get people reacquainted with
their kitchens, their families, and their food supply.